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Founder Story

Meet the studio owner who built Pepperoni Booking to solve real booking challenges across 5 locations.

Studio Owner + Software Engineer

From Overwhelmed Studio Owner to Platform Builder

I run Larry's School of Ballet across 5 locations. After years of booking chaos, I built the solution I desperately needed - and discovered it's perfect for Pilates studios too.

Daishin Murooka - Founder of Pepperoni Booking

The Problem I Couldn't Ignore

Running a multi-location movement studio taught me what booking software should actually do

The Breaking Point

Managing bookings across 5 ballet school locations was overwhelming. Coordinating instructors, tracking class capacity, handling schedule changes, managing equipment - all while trying to teach classes myself. Generic booking software didn't understand how movement studios actually work.

The Decision to Build

As both a software engineer and the owner of 5 ballet school locations, I faced a unique challenge. When I couldn't find booking software that truly understood the complexities of running a multi-location movement studio, I leveraged my technical skills to build the solution myself. This wasn't just a side project - it became the mission-critical booking system powering all 5 locations of Larry's School of Ballet.

The Reality Check

I'm not claiming to have hundreds of customers or a thriving community. What I have is a working platform that solves real problems, built by someone who faces these challenges every single day.

Why Focus on Pilates When I Run a Ballet School?

Because I discovered Pilates studios face even more intense booking challenges

What Ballet Taught Me

Running Larry's School of Ballet taught me multi-location operations, instructor coordination, and client relationship management. Ballet classes happen weekly on set schedules - complex, but predictable.

The Pilates Discovery

While building this platform, I discovered Pilates and Gyrotonic studios have EVEN MORE complex booking needs:

  • 3-5 private sessions per client per week (vs. weekly classes)
  • Equipment-dependent scheduling (reformers, towers, chairs)
  • Constant booking changes and customization
  • Multiple modalities requiring different setups
  • Higher session frequency and tighter schedules

Ready for Pilates—Because We Offer Both.

Built and used across 5 ballet school locations that also offer Pilates. The platform handles equipment-aware scheduling, dense 1:1 calendars, multi-modality workflows, waitlists, and constant changes—exactly what Pilates demands.

The Dual Expertise Advantage

Why being both a studio owner and developer matters

Studio Owner Perspective

I understand the daily reality of running movement studios. Lost bookings during class time. Double-booked spaces. Instructor coordination across locations. Client relationships that make or break retention. These aren't theoretical problems - I live them.

Software Engineering Capability

I can actually build solutions to these problems. Every feature exists because I needed it. Every workflow reflects how studios actually operate. No guessing, no assumptions - just solving real problems I face.

Daily Active User

Pepperoni Booking is the primary system across all 5 locations of Larry's School of Ballet. I'm not selling software I don't use - I'm inviting you to use what I've built for myself.

Real Results from Larry's School of Ballet

What we're achieving across 5 locations using Pepperoni Booking

Time Reclaimed

Hours saved weekly across 5 locations handling bookings, confirmations, and schedule management

Seamless Booking

Clients book anytime without phone tag or email chains across all locations

Smoother Operations

Coordinating instructors, spaces, and equipment across multiple locations without chaos

Results from our own studios. Your experience may vary based on your specific operations.

Be Among the First External Partners

I'm inviting select studio owners to help shape this platform together

The Honest Truth

You won't be joining a massive beta community. You'll be joining ME - the founder who built this, uses it daily, and is actively developing based on real studio needs. You'll have direct access to the person who codes every feature.

Who Should Join

Studio owners who want to help build this platform from the ground up. Not those looking for an established solution with hundreds of users. If you want direct founder access and the ability to truly shape the product, let's talk.

What You Actually Get

Direct access to founder/developer (not support tickets)
Your feedback shapes what gets built next
Platform proven across 5 real locations
Features built by someone who understands studio operations
Honest partner who won't overpromise